As the creative lead for A Tribe Called Quest’s Award Tour and Rock and Roll Hall of Fame merch drop, I oversaw the concept and production of all digital assets for this project. From the design of web banners and email visuals to social media content, each piece was crafted to honor ATCQ’s legacy while engaging fans across platforms. This project blends the iconic elements of hip-hop culture with fresh design, celebrating ATCQ’s journey and impact through a cohesive and resonant digital experience.