I pitched the idea to Kenneth Cole and the Mental Health Coalition, then took on the role of producing the project and leading the creative direction from concept to the final execution. This involved developing strategic campaigns that raised awareness around mental health, crafting engaging storytelling, visual assets, and digital content. Through our collaborative efforts, we successfully achieved over half a million impressions on social media, amplifying the initiative's reach and impact. By blending creativity with a purpose-driven approach, I ensured the message resonated with diverse communities and sparked meaningful conversations around mental health.